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Our Commitment

At Rural & Business Specialists Ltd (R&BS), we believe that the web should be accessible to anyone and everyone. We are committed to ensuring digital accessibility for people with disabilities, continually improving the user experience for all our visitors, and applying relevant accessibility standards to guarantee equal access to our services, information, and mortgage calculators.

Going Beyond Legal Requirements

As a private sector business operating in the UK, Rural & Business Specialists Ltd is not legally bound by the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018, which strictly mandate compliance for government and public sector websites.

However, we believe that inclusive design is simply the right thing to do. Therefore, we voluntarily hold our website to a higher standard than is legally required of us, proactively working towards the latest international web accessibility benchmarks.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

The R&BS website is partially conformant with WCAG 2.2 level AA.

Partially conformant means that some parts of the content may not fully conform to the accessibility standard. We are actively auditing and working to increase the accessibility and usability of our website to meet all Level AA guidelines of the current 2.2 specification.

Measures to Support Accessibility

R&BS takes the following measures to ensure the accessibility of our website:

  • Integrating accessibility checks into our digital practices.
  • Ensuring all text uses readable fonts and maintains exceptionally strong color contrast. We have successfully audited and updated our site’s design so that all text color contrast and sizing fully conform to the rigorous WCAG 2.2 Level AAA standards.
  • Structuring our website logically with clear headings to assist screen readers and keyboard navigation.
  • Ensuring our interactive tools, such as the Agricultural Mortgage Calculator and Cash Flow templates, are easily navigable.
  • Ensuring clickable targets (like buttons, links, and form fields) are appropriately sized and spaced to accommodate users with motor impairments.

Feedback and Contact Information

We welcome your feedback on the accessibility of the R&BS website. If you encounter any accessibility barriers while using our site or require our documents in a different format, please let us know so we can assist you.

You can contact us via:

We try to respond to feedback within 2-3 business days.

Compatibility with Browsers and Assistive Technology

The R&BS website is designed to be compatible with the following assistive technologies:

  • Modern web browsers (e.g., Google Chrome, Safari, Firefox, Microsoft Edge) on Windows, macOS, iOS, and Android.
  • Standard screen magnifiers, screen readers, and speech recognition software.

Technical Specifications

Accessibility of the R&BS website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Limitations and Alternatives

Despite our best efforts to ensure accessibility of the R&BS website, there may be some limitations. Please contact us if you observe an issue not listed below:

  • PDF Documents & Templates: Some of our older downloadable cash flow templates or business plan guides may not be fully optimized for screen readers. We are happy to provide these in alternative formats upon request.
  • Third-Party Integrations: Elements such as embedded maps or specific third-party financial calculators may not be fully accessible, as they are controlled by external providers.

Enforcement Procedure

If you are dissatisfied with our response to any accessibility-related complaint, you can contact the Equality Advisory and Support Service (EASS), which is the government-appointed body responsible for advising on the Equality Act 2010.

This statement was last updated on 23rd March 2026.